DM Review publishes white paper by ASR's founding principals

ASR Analytics white paper is published in DM Review magazine, a leading industry journal, targeted towards executives that are responsible for business intelligence, analytics integration, and data warehousing. ASR's article, "Using Advanced Analytics to Drive Better Business Decisions," examines three competing approaches that vendors are using to meet the growing demand for analytic applications, and provides five strategic imperatives for successful deployment of advanced analytics. The article can be viewed online at the DM Review web site: