Overwhelmed with BI Jargon

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Ever feel like you are swimming in business intelligence jargon? Never fear, even the experts are overwhelmed with terminology, concepts, and acronyms that all attempt to describe or label things having to do with BI. One look at this graphic from the Data Doghouse and its no wonder that many people put their head in the sand when it comes to reporting and analytics.

My own personal hypothesis is that it is not only the terminology that overwhelms us, but the use of the terms to describe both concepts and methodologies as well as tools and technologies (a subject for another post).